How To Retain Customers In A Country Where They Don't Use Email Or SMS Marketing.

Most people think email and SMS marketing are the main retention marketing channels available right now.

And it's actually true.

Here's the thing though...

Not every country uses emails or SMS on a regular basis.

For example, some countries in Asia and East Europe are not used to receiving a lot of promotional emails (especially the old generation)...

And SMS marketing is either not available or restricted.

So, how can you retain customers in these countries?

Answer is...

👉 Every country has its own retention ecosystem.

🎯 WhatsApp (in India and EU)

🎯 Kao Kao (in South Korea)

🎯 QQ and Wei Xing (China)

And so on.

All of them can be used as retention channels to retain customers.

Real EXAMPLE:

In Albania, most people are not used to checking their emails every day.

And SMS marketing is not easy because most providers don't offer this option.

However, a HUGE chunk of the population uses WhatsApp.

The best part?

The principles are the same as SMS marketing.

Step 1️⃣ : Collect phone numbers (with consent)

Step 2️⃣ : Design the retention strategy

Step 3️⃣ : Text Customers (1-2 times a week)

"And what if nothing is available?"

Then, you go with traditional direct mail.

To summarize:

🌲 Every country has its own retention ecosystem.