Trying to Make Your Emails Stand Out In A Saturated Market?

Here are 5 things you can do to make it happen:

1️⃣ Hit the Inbox

If you probably open your Gmail account, you’ll see 80-90% of eCommerce emails hit the Promo Tab.

To fix your deliverability, there are 2 things to do:

First, a healthy email list management (aka. sending the right emails to the right subscribers to make sure emails get opened)

Second, you need to test different variables (images, words, links, subject lines, buttons…)

2️⃣ Relationship-Centric Email Strategy

Email marketing is “retention” marketing

Which means some of your subscribers they already bought from you…

And don’t want to see promotional emails all the time.

Create an engagement strategy that pushes the subscribers to engage.

Send emails like (follow us on social media, feedback, a new challenge, awards, new quiz…)

3️⃣ Test text-based copy

I know, in the eCommerce world is quite rare to see brands use a lot of copy.

Truth is, this can be a winning strategy.

BioTrust is a famous company and is generating MILLIONS of $$$ each year via email using text-based emails.

My tip? Use 1-2 images and write longer copy to see how it goes.

4️⃣ Go ALL IN with design

This is the exact opposite of the previous advice.

While in some markets text-based copy might work VERY well…

In other markets, it can be a total FAIL.

For example…

In the jewelry market, watch market, skincare market, and shoe market…

I’d highly recommend keeping the copy short (but meaningful)…

And go ALL IN with high-quality design.

5️⃣ Share behind-the-scenes facts

This is something very few eCommerce brands do.

They usually share new arrivals, best-selling products, special offers…

But they rarely share what happens behind the scenes.

This type of content is VERY powerful to build a stronger bond between the subscribers and the brand…

So they can keep reading your emails and buy once they’re ready.


👉 Here are the 5 things you can do to make your emails stand out in a saturated market:

1. Hit the Inbox
2. Relationship-Centric Email Strategy
3. Test text-based copy
4. Go ALL IN with design
5. Share behind-the-scenes facts